Campaign Toolkit

Tools to Help Run Your 2024-2025 Campaign

Welcome, Campaign Coordinators! 

Whether your Employee Giving Campaign runs as a traditional campaign or your company prefers to run electronically, this 2024-2025 Campaign Toolkit provides resources that fit both styles of campaigns. 

United Way wants to make your workplace campaign easy and successful! Running a campaign means that you are playing a critical role in building the communities around us. Every workplace is different, so every workplace campaign is also different! We can help you every step of the way on finding the materials, volunteer opportunities, and messaging that fits for your campaign. The following materials will help you achieve a best practice campaign. Feel free to download and use them to make your campaign as successful as possible.

Remember, when posting anything related to your workplace campaign on social media, please use the hashtags #UnitedWayRRV and #UWRRV so that we can share it and recognize you on our social media channels!

In addition to these tools, United Way staff remain available to assist your campaign in any way. Contact Director of Development Angela Lundin via email at campaign@unitedwayrrv.org or call us at 815-968-5400.

The following materials can be printed out or shared digitally to elaborate on United Way's work in our community.

Campaign Coordinators

Campaign Coordinator Guide

This guide will help you plan and execute a smooth and successful United Way workplace campaign. 

FY2025 United Way Impact Framework 

FY2025 Impact Plan

Campaign Brochure

United Way Overview Brochure
Insert-Funded Partners 2024-2025
Insert-2023 Outcomes

Distribute this brochure and inserts to staff to explain what United Way of Rock River Valley does in our community.

Campaign Posters

Leading the Way 8.5 X 11
Leading the Way 11 X 17
Youth Opportunity 8.5 X 11
Youth Opportunity 11 X 17
Community Resiliency 8.5 X 11
Community Resiliency 11 X 17
Financial Security 8.5 X 11
Financial Security 11 X 17
Join Us 8.5 X 11
Join Us 11 X 17
Join Us Fill in the Blank 8.5 X 11
Join Us Fill in the Blank 11 X 17
Reading Changes Everything 8.5 X 11
Reading Changes Everything 11 X 17
School Readiness Timeline 8.5 X 11
School Readiness Timeline 11 X 17
Thank You 8.5 X 11
Thank You 11 X 17
Thank You Fill In Result 8.5 X 11
Thank You Fill In Result 11 X 17

Print and hang this poster in your break room, common area, or any part of your office to recognize and celebrate your employees' generosity and commitment to United Way and our community.

211 Posters

211/988 poster (English)
211/988 poster (Spanish)

This poster highlights the services that United Way's 988 and 211 helplines bring to our community, made possible by the donations of our generous supporters.

PowerPoint 

2024 PowerPoint Campaign Presentation

This overview of the United Way of Rock River Valley outlines who we are and our achievements, demonstrating our positive impact on the community and how you can participate.

Logos

UWRRV-Color
UWRRV-Reverse

UWRRVxUnitedforLiteracy Lockup-Color
UWRRVxUnitedforLiteracy Lockup-White

UWRRVxDPIL Lockup-Color
UWRRVxDPIL Lockup-White

 

 

This pledge form can be printed and filled out by employees to give to United Way. If you would like us to deliver pledge forms to your company, email campaign@unitedwayrrv.org or call 815-968-5400.

2024-2025 pledge form

The 2024-2025 United Way pledge form gives your employees the option of payroll deduction, one-time giving, and plenty of other giving options and specifications. If they'd rather give online, please sign up for ePledge or visit our workplace giving portal or online donation form. To sign up for ePledge or have your company added to our giving portal, email campaign@unitedwayrrv.org or call 815-968-5400.

Campaign pledge report envelope

When returning your pledge forms to United Way, please fill out and include our campaign pledge report envelope in order for us to accurately attribute your donations to your workplace campaign.

As an Employee Campaign Coordinator, you can utilize these sample communications to inspire
giving among your team. Each communication is designed to be addressed from the Company CEO, the Company
Employee Campaign Coordinator, or the United Way CEO, lending authority and relevance to your message.

Sample Emails

For best results, please download/save the PDF from your browser and open in Acrobat.

Pre-Campaign Email
Campaign Kick-Off Email
CEO Endorsement Email

Reminder Email #1
Reminder Email #2
Last Call for Donors Email
Campaign Ends Today/Tomorrow Email
Thank You-Post Campaign Email

 

Email Headers

Email Header #1
Email Header #2
Email Header #3
Email Header #4
Email Header #5
Email Header #6

These are templates and can be edited as you see fit. For questions or clarification on how to use the email templates, contact Marketing and Digital Content Specialist Emily Grobe at emily@unitedwayrrv.org or call 331-218-3914.

We are here to make your life easy! If there are any additional resources not included in this toolkit that you think would help you run a successful workplace campaign, please contact Director of Communications and Marketing Tom Massari at tom@unitedwayrrv.org.

Questions or concerns? Call 815-968-5400 or email campaign@unitedwayrrv.org.