Celebrate generosity by giving back on #GivingTuesday

Giving Tuesday

(Rockford, Ill. - 11/23/2015) – United Way of Rock River Valley is once again joining millions around the world in #GivingTuesday (December 1) to encourage philanthropy and to celebrate generosity worldwide during the holiday season. Similar to how Black Friday and Cyber Monday have become days synonymous with holiday shopping, #GivingTuesday, held annually on the Tuesday after Thanksgiving, harnesses the power of social media to inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support. This year, United Way's #GivingTuesday Campaign will support programming for two Strong Neighborhoods Houses in the regions most challenged neighborhoods.

Since its founding in 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University's Lilly Family School of Philanthropy, produced in partnership with the Case Foundation. Last year, local donors came together to celebrate #GivingTuesday by raising $1,000 for United Way's Strong Neighborhoods initiative, which was over a 100 percent increase from the previous year goal.

This year, United Way's goal is to raise $4,000 in support of programming for Strong Neighborhoods Houses in Ellis Heights and Midtown neighborhoods. A joint collaboration between United Way, City of Rockford Police Department and ZION Development, these houses will build positive relationships between residents and local police officers, provide necessary human services directly to the residents, and improve the overall quality of life in the neighborhood. Programming includes financial literacy and mental health resources for families and activities for youth.

To take action on #GivingTuesday, the community is encouraged to TEXT the keyword STRONG15 to 41444 or donate using this secure, mobile-friendly form. People can also take action by making a pledge to become a volunteer reader, mentor, or tutor.

Visit our #GivingTuesday event page for more details.


United Way of Rock River Valley

United Way of Rock River Valley creates lasting change for everyone in Winnebago and Ogle counties by reducing childhood poverty and building hope for families in neighborhoods. We unite people and organizations to focus on results-driven solutions that create a community of healthy, well-educated and financially-stable individuals and families. LIVE UNITED® is a call to action for everyone to make the change happen.