United Way joins national #GivingTuesday movement to encourage spending with a purpose

Giving Tuesday

(Rockford, Ill. - 11/12/2014) – On Tuesday, December 2, join United Way of Rock River Valley and millions around the world in the "unselfie" movement #GivingTuesday, a global effort that harnesses the power of social media to create a moment of giving around the holidays. Similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping, #GivingTuesday inspires people to take a collaborative action to improve their communities, give back in better, smarter ways to the charities and causes they support, and help create a better world. Donations from this year's #GivingTuesday will support United Way's Strong Neighborhoods initiative, which directs new services and programs to two of the region's most challenged neighborhoods.

"Selfies are a trendy way to share a point of view. But as the giving season draws near, it's time to refocus on the bigger picture – the point of you, and what you can do to make an impact on your community," said Paul A. Logli, President/CEO. "Giving Tuesday inspires people to get involved in creating lasting positive change in their communities."

Simply visit United Way's #GivingTuesday page and make a one-time donation to United Way's Strong Neighborhoods Initiative on the Tuesday after Thanksgiving. Then tell everyone you can how their contributions will also improve the educations, health and stability of families right here in our neighborhoods.

 

About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners — charities, families, businesses and individuals — to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world. Visit www.givingtuesday.org for more information


United Way of Rock River Valley

United Way of Rock River Valley advances the common good in Winnebago and Ogle counties, creating opportunities for a better life by focusing on education, income, and health. United Way recruits people and organizations that bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become a part of the change.