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United Way and the incredible journey

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In May, our United Way board of directors and staff embarked on the incredible journey known as strategic planning. I can tell right now, most of you are thinking, "I've been down that road before. Strategic planning is a great way to devote time and money to printing a plan and storing it on a shelf." Not so with United Way. We are intent on creating, with this community's help, a living, breathing document that will direct our work for the next three years and for years to come.

I think we can agree that the Rock River Valley is a good place to live and life is getting better for a lot of us. I think we can also agree that for some of our neighbors, life is not so great. We have fellow citizens whose children are not succeeding in school, families who can't afford sustainable housing, and adults who have difficulty finding jobs.

United Way wants to help, but with a focus.

We want to make sure that we use our donors' dollars in areas where they can make the greatest impact.

We want to give a hand up - not a hand out.

Through our strategic planning process, we will listen to our donors and our community to find out where they think we should focus. We will work with our partner agencies to best determine how we can partner with them and make real change. And we will be transparent, keeping you in the loop, every step of the way.

I invite you to stay tuned and stay with us. The incredible journey begins now!

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